BTEC – Graphic Design

If you have a creative capability, a passion for working and researching about visual communication…You can completely be a graphic designer. This course is designed to inspire you. You will have skills and academic knowledge to become a graphic designer through implementing 2D, 3D techniques on website and multi-media communication.

BTEC HND in Graphic Design aims to teach you about graphic design skills as well as develop your creative thinking in many different fields for the prupose of expand ing your specialized knowledge. In the recent development of media and advertising industry, there are more opportunites for graphic design graduates to reach their goals.

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If you have a creative capability, a passion for working and researching about visual communication…You can completely be a graphic designer. This course is designed to inspire you. You will have skills and academic knowledge to become a graphic designer through implementing 2D, 3D techniques on website and multi-media communication. BTEC HND in Graphic Design aims to teach you about graphic design skills as well as develop your creative thinking in many different fields for the prupose of expand ing your specialized knowledge. In the recent development of media and advertising industry, there are more opportunites for graphic design graduates to reach their goals.

COURSE DESCRIPTION

CORE UNITS

 There are total 5 core units, such as:

No
Core Unit
Credit
1
Professional Development in Art & Design
15
2
Contextual Studies in Art & Design
15
3
Individual Project in Art and Design
15
4
Techniques & Processes in Art and Design
15
5
Professional Practice in Art and Design
15
6
Applied Practice Collaborative Project (Pearson) 
30

1.Professional Development in Art & Design

The aim of this unit is for students to begin to define areas for personal professional development, in the context of a growing awareness of the broad scope of the creative industries.

2.Contextual Studies in Art & Design

This unit is designed to introduce students to key cultural developments, practices and movements related to the history of art, design, visual and popular culture since 1900. Emphasis will be placed upon developing a broad knowledge of art and design contexts, considering the technological, economic, social and aesthetic causes which have, and continue to, inform our understanding of art and design within the twentieth and twenty-first centuries.

3.Individual Project in Art and Design

This unit is designed to develop the skills to apply creative practice in response to a theme and topics set by Pearson. Students will carry out and apply the knowledge and skills, developed through other areas of their studies, to complete and present an individual project. Wherever possible the unit will simulate working studio conditions, which will enhance and develop professional industry skills and practice.

4.Techniques & Processes in Art and Design

Through this unit students will explore the critical facets of art and design practice that will enable any project. Through the development of skills associated with brief analysis and writing, research, experimentation an testing, and presentation students will begin the process of establishing the grounding for future development of their own practice and further their study

5.Professional Practice in Art and Design

The aim of this unit is to support students in making the transition from study to employment or freelance work. In previous study (Unit 1: Professional Development), students explored the broad areas of personal and professional development and preparing for employment. Building upon this, students will now apply their skills and knowledge to the development of a strategy for their future career, whether in employment or self-employment

6.Applied Practice Collaborative Project (Pearson) 

The aim of this unit is to support students in making the transition from study to employment or freelance work. In previous study (Unit 1: Professional Development), students explored the broad areas of personal and professional development and preparing for employment. Building upon this, students will now apply their skills and knowledge to the development of a strategy for their future career, whether in employment or self-employment
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SPECIALIZED UNITS

Fundamental principles of studying graphic design are to research graphic shapes and shaping arrangement. The concept of contrast, layout, rhythm, shape, form, surface… is the basic definition that can help you to express your design ideas. Ideas, expression and communication in design are the reflection of art performance, visual communication through using typography, image and digital technique. Students will develop theme/ idea/ design based on visual relationships (e.g. culture, society and other creative elements) in order to create image messages, identification system, symbol, logo, signboard, packaging and so on.

No
Specialized Units
Credit
7
Typography
15
8
Graphic Design Practices
15
9
Advanced Graphic Design Studies
30
10
Packaging Design
15
11
Visual Merchandising
15
12
Web Design
15
13

Branding & Identity

15
14

Digital Animation

15

7.Typography

The aim of this unit is to raise awareness of techniques and processes of typography in both print and digital forms, to understand the current terminology and to creatively explore skills within graphic design, which are then applied within a typography brief.

8.Graphic Design Practices

The aim of this unit is to develop students’ confidence in managing a graphic design project through the full spectrum of the design cycle. At each of these stages, students will apply graphic design practices associated with the industry in order to create a coherent graphic communication product in a specialist area.

9.Advanced Graphic Design Studies

This unit aims to provide students with an opportunity to engage in an extended study of the diversity of graphic design practice and to develop an in-depth project that will allow them to begin to establish their own approach to graphic design.

10.Packaging Design

The aim of this unit is to provide students with a greater appreciation for the function of packaging; to advertise the product, to protect the product and to facilitate use of the product. Students will examine both historical and contemporary ways that packaging has fulfilled these functions.

11.Visual Merchandising

Through this unit, students will explore this variety of roles and the techniques used to support visual merchandising. Students will be introduced to historical and contemporary movements and examine the ways in which the time, place and conditions of production influence and shape visual merchandising.

12.Web Design

The aim of this unit is to introduce students to the concept of designing interfaces and digital content delivery systems, and to the practical coding skills required to implement interactive prototypes.

Students will explore user interface (UI) principles, mark-up language such as HTML and CSS for generating and styling content, basic scripting languages such as JavaScript for creating dynamic content and advanced interactivity, media optimisation techniques and the process of acquiring, uploading and managing server hosting to produce live web-based prototypes.

13.Branding & Identity

This unit aims to give opportunities for students to develop their knowledge and application of branding and identity through understanding the relationship between social, cultural and historical contexts. Students will explore why branding is important, how successful companies have established their identity and how this relates to their core values.

The unit is structured to give students a clear understanding of brand and identity, and its impact in a commercial market place. Analysing case studies to understand the contextualisation of brand and identity will enable students to produce industry ready artwork and branding style guidelines for the application of design. Topics included in this unit are: brand identity, brand strategy, positioning, market research, taglines, style guides, brand licensing, patent/trademark process, designing identity, logotype, and working within a client brief.

14.Digital Animation

This unit introduces students to the technical skills and knowledge required in digital animation. Students will develop the skills to plan, produce and publish their own digital animations effectively using industry standard animation software.

You can work as

–          Graphic designer

–          Creative copywriter

–          Illustration / Print Designer

–          Corporate Identity System Designer

–          Packaging  / Media / Web Designer

You have opportunities to work for

–          Ad agencies

–          Magazines and Newspapers agencies

–          Design firms, printing companies, studios, Fashions Houses, Large Corporations

–          Government agencies, non-profit organizations, etc…

For more information about BTEC HND in Art and Design, please contact:

ADS Vietnam Design Institute
🏠 40C-40D, Út Tịch, phường 4, quận 3, TPHCM
📞 Hotline: 0911 153 776 – 0911 139 776

🎯 Website: www.adsvietnam.edu.vn
🎯 Facebook: www.facebook.com/adsinstitute