BTEC – Graphic Design

If you have a creative capability, a passion for working and researching about visual communication…You can completely be a graphic designer. This course is designed to inspire you. You will have skills and academic knowledge to become a graphic designer through implementing 2D, 3D techniques on website and multi-media communication.

BTEC HND in Graphic  Design aims to teach you about graphic design skills as well as develop your creative thinking in many different fields for the prupose of  expand ing your specialized knowledge. In the recent development of media and advertising industry, there are more opportunites for graphic design graduates to reach their goals.

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If you have a creative capability, a passion for working and researching about visual communication…You can completely be a graphic designer. This course is designed to inspire you. You will have skills and academic knowledge to become a graphic designer through implementing 2D, 3D techniques on website and multi-media communication.

BTEC HND in Graphic  Design aims to teach you about graphic design skills as well as develop your creative thinking in many different fields for the prupose of  expand ing your specialized knowledge. In the recent development of media and advertising industry, there are more opportunites for graphic design graduates to reach their goals.

COURSE DESCRIPTION

CORE UNITS

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There are total 5 core units, such as:

No
Core Unit
Credit
1
 Visual communication in Art and Design
15
2
 Ideas Generation and Development in Art and Design
15
3
 Contextual and Cultural Referencing in Art and Design
15
4
 Professional Practice in Art and Design
15
5
 Project Design, Implementation and Evaluation
20

Visual Communication in Art and Design

This unit aims to develop the necessary skills for artists, designers and craftworkers to communicate their ideas across specialist applications, both traditional and alternative.

Ideas Generation and Development in Art and Design

Creative thinking and the ability to generate free flowing ideas are vital skills for all artists and designers. This unit aims to develop skills in generating and communicating ideas visually.

Contextual and Cutural referencing in Art and Design

The aim of this unit is to encourage an understanding of the social, psychological, cultural, historical and commercial factors which underpin all visual arts theory and practice across the spectrum of subject specialisms.

Professional Practice in Art and Design

The aim of this unit is to extend learners’ knowledge of professional practices within their specialist area and to relate these to personal goals and career opportunities.

Project Design, Implementation and Evaluation Not Set

To develop learners’ skills of independent enquiry by undertaking a sustained investigation of direct relevance to their vocational, academic and professional development.

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SPECIALIZED UNITS

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Fundamental principles of studying graphic design are to research graphic shapes and shaping arrangement. The concept of contrast, layout, rhythm, shape, form, surface… is the basic definition that can help you  to express your design ideas. Ideas, expression and communication in design are the reflection of art performance, visual communication through using typography, image and digital technique.

Students will develop theme/ idea/ design based on visual relationships (e.g. culture, society and other creative elements) in order to create image messages, identification system, symbol, logo, signboard, packaging and so on.

No
Specialized Units
Credit
1
Visual Communication in Graphic Design
15
2
Reprogaphic processes in Photography
15
3
Personal Style in Graphic Design
15
4
Typographic Skills
15
5
Editorial Design
15
6
Digital Image Creation and Development
15
7
Art, Design and Media Practice within the Digital Environment
15
8
Corporate Identity in Graphic Design
15
9
 Interactive Media Principles
15
10
 Art, Design and Media Practice within the Digital Environment
15
11
 Work-based experience
15

Visual Communication in Graphic Design 

The aim of this unit is to develop learners’ skills and understanding of how meaning, messages and information can be communicated visually in graphic design products.

 Reprographic processes in Photography

This unit aims to develop learners’ understanding and skills using photographic reprographics processes.

Personal Style in Graphic Design

This unit aims to develop learners’ understanding of personal style in graphic design, through research. The unit also aims to develop skills in communicating a personal style.

Typographic Skills

This unit aims to develop learners’ understanding and skills in the application and of typography within interpreted norms and conventions, for print, digital and screen-based outcomes.

Editorial Design

This unit focuses on developing learners’ skills and understanding in constructing editorial designs for graphic design briefs. Learners will develop solutions to creative design projects for the digital environment.

Digital Image Creation and Development

This unit aims to develop skills and understanding in sourcing, creating, developing and managing digital images for specific purposes.

Art, Design and Media Practice within the Digital Environment

This unit will enable learners to explore and work to a commissioned brief within the digital environment.

Corporate Identity in Graphic Design

This unit aims to progress understanding about the underlying social and cultural nature of corporate identity and to develop graphic design skills in its commercial projection.

Interactive Media Principles

The aim of this unit is to introduce learners to the potential of interactive media, and to widen appreciation of the genre for communication purposes.

Animation techniques for interactivity in Art and Design

This unit aims to develop learners’ skills and understanding in a variety of interactive animation techniques for use in art and design.

Work-based experience

This unit aims to enable learners to experience the scope and depth of learning which may take place in a work-based context by planning, monitoring and evaluating the work experience.

 It takes  2 years for this course with total 10 terms, more details below:

  • Year 1: 4 terms
  • Year 2: 4 terms
  • Final Year: 2 terms (involving a term of intership)

 To successfully complete the approval course of study, students MUST pass all units with total 245 credits.

YOU CAN WORK AS

——————

  • Graphic designer
  •  Creative copywriter
  • Illustration / Print Designer
  • Corporate Identity System Designer
  • Packaging  / Media / Web Designer

YOU HAVE OPPORTUNITIES TO WORK FOR

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  • Ad agencies
  • Magazines and Newspapers agencies
  • Design firms, printing companies, studios, Fashions Houses, Large Corporations
  • Government agencies, non-profit organizations, etc…